I developed Collision Point in partnership with NHTSA as a fully integrated 360-degree campaign built around a fictional sci-fi thriller designed to spotlight the real consequences of impaired driving.

Instead of creating a traditional PSA, I positioned the initiative as a high-concept genre film targeted to M/21–34, using cinematic storytelling to explore how a single decision to drive under the influence can irrevocably alter lives. Actor and influencer Page Kennedy starred in the lead role, supported by pop-culture creators whose audiences aligned with the target demo.

To make the film feel authentic, I built a complete marketing ecosystem around it, including a full-length trailer, teaser, featurette, custom wiki page, TV Guide article, original movie poster, and influencer reaction content. Distributed across social and editorial platforms, the campaign reinforced NHTSA’s message, “It Will Change Your World,” transforming a federal safety initiative into an immersive, culturally relevant experience designed to drive real behavioral impact.