When Hilton Honors wanted to inspire both existing members and new sign-ups to redeem their points for unforgettable experiences, I helped bring the campaign to life. From tennis lessons with John McEnroe to an exclusive yacht experience with Steve Aoki in Ibiza, each story showcased the one-of-a-kind rewards Hilton Honors members can access with their points.

We crafted a series of videos across YouTube, Facebook, and Instagram that highlighted these ‘money-can’t-buy’ moments, resonating with global audiences. Whether it was touring Abbey Road with OneRepublic or cooking alongside Jessie J, the campaign authentically captured the joy of once-in-a-lifetime experiences.

The results spoke for themselves: increased engagement, new sign-ups, and a year over year renewal of Hilton Honors as a Live Nation client. The campaign’s international reach solidified Hilton Honors as the go-to loyalty program for exclusive access.