When I was tasked with creating a Halloween campaign for Fanta’s mystery flavor, I brought Fanta Fright Factor to life—a series where influencers hooked up to heart rate monitors braved classic horror films like Nosferatu and Night of the Living Dead. To heighten the scares, I transformed a haunted house into an immersive experience with perfectly timed lighting, props, and live actors synced to the movies, creating unforgettable reactions.

Shot vertically and designed for TikTok, the campaign lived directly on creators’ accounts, connecting authentically with Gen-Z. Fans celebrated the scares in the comments, making What the Fanta the ultimate Halloween flavor while proving the power of custom, buzzworthy content.