When Meta wanted to showcase how Instagram connects people in unexpected ways, I pitched InstaGamers—a gaming program that brought Offset and FaZe Swagg together for an epic Madden showdown. Their playful DM exchanges set the stage for a livestream event that highlighted authentic connections through gaming.

The campaign spanned Instagram, Fandom.com, Twitch, and YouTube, building excitement with announcement videos, tune-in promotions, and interactive Q&A moments during the livestream. From concept to execution, including booking high-profile talent, InstaGamers was designed to engage Gen-Z gamers and earned glowing client reviews for its authenticity and multi-platform impact.