Reimagining the Honda Civic Tour for its 20th anniversary wasn’t just work—it was personal. Growing up, I never missed a Honda Civic Tour. Fast forward to 2021, in the middle of a pandemic, and I was tasked with helping bring the iconic event into a whole new era: an immersive VR performance starring H.E.R., with a dynamic virtual stage and a game-engine-rendered Honda Civic making its debut.

With live touring off the table, I led the supplemental strategy, crafting behind-the-scenes videos, live trivia, and a remix stream featuring Majid Jordan—all designed to make the virtual experience as engaging as an in-person show. My favorite moment? Building the reveal of the all-new Civic, tying H.E.R.’s personal story to a dramatic unveiling that captured the spirit of innovation. The campaign didn’t just hit all the right notes—it won an Ex Award for Best Pandemic Pivot Strategy, making my own journey with Honda Civic Tour come full circle.