When Blizzard launched The War Within DLC for World of Warcraft, I had the opportunity to combine my music and gaming experience by booking Zedd to explore Azeroth for the first time. We produced a high-impact video that captured Zedd’s genuine reactions as he delved into the game, sharing his journey with fans across YouTube and Instagram.

Localized into multiple languages, the video reached a global audience, creating widespread excitement around the DLC’s release. By blending Zedd’s star power with World of Warcraft’s immersive world, the campaign successfully engaged both gaming and music communities, generating significant buzz and driving anticipation for the DLC