Branded Content
Artist travel stories, pop up concert event coverage and consumer storytelling about once in a lifetime experiences.
Hilton Honors Music
The Announce…
The Announce…
The Recap…
The Announce…
The Livestream.
Fanta Fright Factor: Scares and Social Buzz
When I was tasked with creating a Halloween campaign for Fanta’s mystery flavor, I brought Fanta Fright Factor to life—a series where influencers hooked up to heart rate monitors braved classic horror films like Nosferatu and Night of the Living Dead. To heighten the scares, I transformed a haunted house into an immersive experience with perfectly timed lighting, props, and live actors synced to the movies, creating unforgettable reactions.
Shot vertically and designed for TikTok, the campaign lived directly on creators’ accounts, connecting authentically with Gen-Z. Fans celebrated the scares in the comments, making What the Fanta the ultimate Halloween flavor while proving the power of custom, buzzworthy content.
Jesus Acevedo
King Vader
Taya Miller
Monse
Honda Civic Tour 2021 - H.E.R.
Reimagining the Honda Civic Tour for its 20th anniversary wasn’t just work—it was personal. Growing up, I never missed a Honda Civic Tour. Fast forward to 2021, in the middle of a pandemic, and I was tasked with helping bring the iconic event into a whole new era: an immersive VR performance starring H.E.R., with a dynamic virtual stage and a game-engine-rendered Honda Civic making its debut.
With live touring off the table, I led the supplemental strategy, crafting behind-the-scenes videos, live trivia, and a remix stream featuring Majid Jordan—all designed to make the virtual experience as engaging as an in-person show. My favorite moment? Building the reveal of the all-new Civic, tying H.E.R.’s personal story to a dramatic unveiling that captured the spirit of innovation. The campaign didn’t just hit all the right notes—it won an Ex Award for Best Pandemic Pivot Strategy, making my own journey with Honda Civic Tour come full circle.
H.E.R. Designs a Custom Honda Civic
2021 Honda Civic Tour Behind-the-Scenes
