360° Creative

When Meta wanted to showcase how Instagram connects people in unexpected ways, I pitched InstaGamers—a gaming program that brought Offset and FaZe Swagg together for an epic Madden showdown. Their playful DM exchanges set the stage for a livestream event that highlighted authentic connections through gaming.

The campaign spanned Instagram, Fandom.com, Twitch, and YouTube, building excitement with announcement videos, tune-in promotions, and interactive Q&A moments during the livestream. From concept to execution, including booking high-profile talent, InstaGamers was designed to engage Gen-Z gamers and earned glowing client reviews for its authenticity and multi-platform impact.

InstaGamers: Authentic Connections

The Announce…

The Recap…

The Livestream.

Fanta Fright Factor: Scares and Social Buzz

When I was tasked with creating a Halloween campaign for Fanta’s mystery flavor, I brought Fanta Fright Factor to life—a series where influencers hooked up to heart rate monitors braved classic horror films like Nosferatu and Night of the Living Dead. To heighten the scares, I transformed a haunted house into an immersive experience with perfectly timed lighting, props, and live actors synced to the movies, creating unforgettable reactions.

Shot vertically and designed for TikTok, the campaign lived directly on creators’ accounts, connecting authentically with Gen-Z. Fans celebrated the scares in the comments, making What the Fanta the ultimate Halloween flavor while proving the power of custom, buzzworthy content.

Jesus Acevedo

King Vader

Taya Miller

Monse

Honda Civic Tour 2021 - H.E.R.

Reimagining the Honda Civic Tour for its 20th anniversary wasn’t just work—it was personal. Growing up, I never missed a Honda Civic Tour. Fast forward to 2021, in the middle of a pandemic, and I was tasked with helping bring the iconic event into a whole new era: an immersive VR performance starring H.E.R., with a dynamic virtual stage and a game-engine-rendered Honda Civic making its debut.

With live touring off the table, I led the supplemental strategy, crafting behind-the-scenes videos, live trivia, and a remix stream featuring Majid Jordan—all designed to make the virtual experience as engaging as an in-person show. My favorite moment? Building the reveal of the all-new Civic, tying H.E.R.’s personal story to a dramatic unveiling that captured the spirit of innovation. The campaign didn’t just hit all the right notes—it won an Ex Award for Best Pandemic Pivot Strategy, making my own journey with Honda Civic Tour come full circle.